Today began a commercial television broadcast for the new voice assistant Siri with two Hollywood stars.

We can see promo demonstrates of  the personal voice assistant in everyday life actors. In particular, Siri helps them schedule meetings, search for restaurants and find out the weather forecast.
Short commercials are created specifically for the three mobile operators, Verizon, AT&T and Sprint. Video believed to have been filmed by advertising agency TBWA\Chiat\Day, which has long been working with Apple.

Zooey Deschanel Siri commercial Video:

Samuel Jackson Siri commercial Video:

What do you think? Are these video clips created as promotion for iPhone 4S?