Apple Inc. answer to the digital music industry was the creation of the iTunes, a sophisticated yet simple media player, a digital library, online radio provider, and a mobile device management software. Since, January 9, 2001, iTunes first introduced to the world, is being used to download and play digital media. The main concept behind iTunes was to bring digital music to the users, therefore iTunes was specifically is designed to professionalize the user music library. It gives access to user to see and edit some properties. These properties, are artist, genre, play count and ratings. iTunes support and can play, write and convert between MP3, AIFF, WAV, MPEG-4, AAC and Apple Lossless.

The iTunes software is updated to act as a bridge between the computers and iDevice. If you have an iPhone, iPod or an iPad to transfer media between them to a PC or a Mac, you need to install iTunes. The other option is to use the iCloud which recently has been integrated with the iTunes. The software lets you help to manage your digital library, from organizing to transfer content between devices.

iTunes also have a pre-built store, called the iTunes Store where the users can buy or rent digital downloads. These digital media content includes, videos both movies and TV-shows, music, photos and books. Another great aspect of the iTunes is the ability to listen to Podcasts that user either could listen for free or pay purchase the subscription of the podcast.

iTunes is one-stop shop for digital content, additionally, it can also update, recover and format your iPhone, iPod and iPad. From iTunes you can also install apps that either you have get it for free or purchased through the App store to your iPhone, iPod and iPad. iTunes will also help to back-up the data, from your iPhones and other Apple devices.

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