Concept refers to a briefly stated idea around something. It is mostly developed through imagination after accounting for the details and rumors. The description of the concept lets people imagine how a particular thing will turn out to be when it comes a reality. Expected attributes and features of a new product are talked about in a concept in a way that addresses the needs of target customers. Sometimes the concept will also talk about how a particular process will be accomplished.

Unlockboot publishes about several concepts and they’re mostly for unreleased Apple devices. You can find pieces on the new concepts of iPhone, iPad, Apple Watch, MacBook, iPod Touch, Apple TV etc. that have been imagined by designers and Apple enthusiasts from all over the world. The concepts will focus on the navigation, home screen, design, improved functions, and more. More concepts surface on the internet when the release date of a new iDevice gets near.

For instance, months before leading up to the launch of iPhone 4, several concepts were released about how it is going to look externally, what will be the width of the device, what will the iOS software look like, etc. We cover most of the reports on new iPhone concepts and also include high-quality visuals sourced from the original publication. The visuals give a clear overview of how a device may turn out in the future.

It is fascinating to note that the majority of concepts just remain concepts. Apple rarely adapts any suggestion from concept designers. However, some things have been adapted, but mostly have been limited to the software part of the devices. More content is published around design, software, hardware and functionality concepts when September nears, as these months lead up to the release of a new iPhone model.

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